Once you have a website the most important ongoing maintenance tasks are not simply regular updates of your content. What is more important over a consistent period of time is to have a steady incoming stream of quality links pointing to your site.
1 Updating your content with a focus on keyword relevancy - like writing a blog with specialized articles aimed at your buying audience keywords.You want people to visit your site who are buyers and not so much people who just come to look and browse.
2 Keeping a steady flow of inbound links to the website is not as easy at is looks over the long term.
What distinguishes the sites that have a stickiness to the first page of the search engines is a multitude of authoritative inbound links from respected sites relevant to the niche.
